Minimalist
An essay has to tell people something they don't already know.
文章的根本使命：传递未知。
写作本质
Paul Graham
Bold Modern
If you're writing for smart people about important things, you're writing for the young.
为聪明人写重要话题 = 为年轻人写作。
核心洞察
❦
Elegant Vintage
An essay is something you write to figure something out.
写作即思考，文章是思维的结晶。
写作哲学
Futuristic Tech
There's a continuum of surprise.
从颠覆认知到点明显而易见，惊喜有程度之分。
[IMPACT_SPECTRUM]
Japanese Zen
The impact of an essay is how much it changes readers' thinking multiplied by the importance of the topic.
影响力 = 思维改变程度 × 话题重要性
◆
◆
Art Deco
With younger readers the tradeoff shifts. There's more room to change their thinking.
年轻读者思维可塑性更强，重要话题回报更大。
受众策略
Punk Style
It's more like a kind of gravitational field that writers work in.
写作者身处无形的引力场中，被规律牵引。
写作环境
Cyberpunk
The way I usually decide what to write about is by following curiosity.
跟随好奇心，让兴趣指引写作方向。
> CURIOSITY_DRIVEN_MODE
Bauhaus
A really good essayist will inevitably draw the topic into deeper waters.
优秀的作者能将平凡话题引向深刻洞察。
写作技艺
Vaporwave
I'm not trying to surprise readers of any particular age; I'm trying to surprise myself.
不为特定年龄读者而写，而是为了惊喜自己。
写作初心